Where you launch changes how you launch

The national picture first

Two federal facts shape every regional launch right now. First, on October 8, 2026, the federal government announced a national heat pump rebate for eligible cold-climate air-source heat pumps, expected to launch in 2027. Second, several earlier federal streams have closed, and the no-cost Canada Greener Homes Affordability Program is delivered only in provinces that have signed agreements. The result is a patchwork, which is why a launch plan has to start from your province.

West Coast: British Columbia

BC splits into very different markets. The southwest coast has mild, wet winters, while the Interior and the North heat for much longer. Natural gas and electricity are close as primary heating fuels, so a launch can target gas homes adding cooling or electric homes replacing baseboards. CleanBC programs changed in July 2026, and BC now applies Skilled Trades Certification to refrigeration and gas trades. Read the British Columbia page.

Prairies: Alberta, Saskatchewan and Manitoba

The Prairies are gas country with long, cold winters, which makes heat pumps a harder sale and a less crowded field.

• Alberta: about three in four households heat with gas. No province-wide heat-pump rebate was found, but municipal property-tax financing exists in participating towns.
• Saskatchewan: similar gas share, a single technical safety authority for gas, electrical and plumbing, and a utility rebate list focused on gas equipment.
• Manitoba: a third of households heat with electricity, and Efficiency Manitoba runs a dedicated heat-pump rebate, with a bonus for registered suppliers who submit a heat-load calculation.

Central Canada: Ontario and Quebec

These two provinces hold most of Canada's homes, and they could hardly be more different.

• Ontario: mostly gas-heated, with a large rebate program for cold-climate heat pumps and two separate safety regulators for fuels and electrical work.
• Quebec: mostly electrically heated, with Hydro-Québec's LogisVert grants, RBQ contractor licensing, CCQ certification and French-language rules for advertising.

Atlantic Canada: New Brunswick, Nova Scotia, PEI, and Newfoundland and Labrador

Atlantic Canada is where heat pumps are already mainstream, so a new entrant needs a sharper angle than "we do heat pumps too".

• New Brunswick: heat pumps are already the primary system in roughly a quarter of homes, and NB Power runs the main programs.
• Nova Scotia: heavy oil use alongside heat pumps, with Efficiency Nova Scotia rebates for new installs.
• Prince Edward Island: more than a third of households relied on a heat pump as their main system in 2023, and several island programs closed in 2026.
• Newfoundland and Labrador: mostly electric, with a large oil-to-electric incentive paid through participating installers.

The North: Yukon, Northwest Territories and Nunavut

The territories are small, remote markets with extreme winters, high logistics costs and their own programs. Yukon's Dependable Grid Program supports dual-fuel systems, while the NWT's Arctic Energy Alliance runs rebates and Nunavut has language obligations for business advertising. All three are covered on one territories page.

How we use regional differences in a launch

Region shapes three decisions in every launch plan:

1. The first customer. In oil-heavy markets it may be oil-heated homes; in gas markets, gas homes adding cooling; in electric-baseboard markets, homes wanting lower bills and air conditioning.
2. The crew roadmap. Certification bodies and regulators differ, so the training roadmap is built per province.
3. What the marketing can say. Program wording, language rules and the claims competitors already make all vary. Launch marketing is written for the specific market.

Tell us your province and service area when you call, text or email, and we'll start from the right page.