These are the questions owners ask us most often when they are thinking about heat pumps. The answers above are deliberately short. The sections below add context on the four topics that come up in nearly every first conversation.
Frequently asked questions
What does HeatPump.Company actually do?
We help HVAC, heating and plumbing companies plan, package and market a new heat-pump line. That covers a written launch plan, offer design, a training and certification roadmap, launch marketing and outreach to your existing customers.
Do you install or service heat pumps?
No. We are a digital marketing and business consulting service, not a contractor. Your licensed team does all installation and service work.
How much does it cost?
A monthly plan begins at $2,998 and a one-time website at $3,500, both in Canadian dollars. GST or HST is added by province (GST and QST in Quebec). Planning and offer work is scoped and quoted in writing before it starts.
Is there a long-term contract?
No. There is no lock-in, and every plan begins with a 7-day free trial that needs no credit card.
How long does a launch take?
A typical sequence runs about 120 days from decision to public launch, and less if your crew is already trained. The launch plan itself usually takes three to four weeks.
We tried an agency before and it didn't work. Why would this be different?
We can't speak for another agency, but the usual failure in a launch is sequence: ads before the crew or the offer is ready. We work in a fixed order with written checkpoints, and we report enquiries, quotes and installs by channel so you can judge the work yourself.
Who owns the website, ad accounts and data?
You do. Accounts are set up in your company's name, and if you leave you take everything with you, including the plan, the scripts and the reports.
Can you promise a number of installs?
No. Nobody can honestly promise that. We show you the model behind the plan, measure each channel monthly and tell you early if the numbers aren't working.
How will we know if it is working?
You get a monthly report with enquiries by channel, cost per enquiry, quotes issued, quotes won and revenue by channel. For a launch we also track whether your crew could serve enquiries within a reasonable wait.
Do you provide or arrange training?
No. We map the provincial certification body, safety regulator and manufacturer programs your crew should contact, and we build a readiness calendar. We hold no training partnerships.
Can you tell us which rebates our customers qualify for?
No. Only the program administrator can confirm eligibility. We write marketing wording that names the program, links the official source and dates the information.
Should we wait for the federal heat pump rebate before launching?
Not necessarily. It was announced in October 2026 and is expected to launch in 2027. Many owners use the waiting period to train, build pages and earn reviews, so they're ready when demand rises.
Do you work with new start-ups or only established companies?
Both. Start-ups usually need a website and launch marketing early, while established companies often start with their customer list and a launch plan.
Where are you based?
We are part of the Sedighi.ca and SAZ.ca group, headquartered in Vancouver, BC, and we work with owners in every province and territory.
Price and value
The short answer is that plans start at $2,998 per month and websites at $3,500, plus GST/HST for your province. The longer answer is that a launch should be judged against what the new line will earn. If your heat-pump jobs carry a few thousand dollars of margin each, the question is how many installs it takes to cover the marketing and how soon. Our pricing page includes a worked example, and the break-even guide shows how to model it with your own figures.
Timing and readiness
The right time to launch publicly is when your crew can serve the enquiries you will pay for. Before that, the useful work is planning, offer design, training and quietly telling your existing customers. The 120-day launch sequence shows the phases and the checkpoint that ends each one. Program announcements matter too: a federal rebate announced in October 2026 is expected to launch in 2027, which gives new entrants time to prepare.
Trust after a bad experience
Many owners come to us after paying for marketing that produced little. We understand the scepticism. What we offer instead of reassurance is structure: a written plan, a fixed order of work, reports you can check, and full ownership of everything we build. If a channel isn't paying, we tell you and change it or stop it. Our results page shows real, named outcomes from our HVAC work, with links to the live sites so you can check them.
Programs and rebates
Programs are the topic owners ask about most, and the one where we are most careful. As of October 2026, the picture across Canada was mixed: a national federal rebate had been announced for 2027, several federal and provincial streams had closed during 2026, and some provinces ran their own programs through utilities or efficiency agencies. Our region pages list what was open, changed or closed in each province when we checked, with links to the official pages.
What we do with that information is marketing, not advice. We write wording that names the program, links the source and dates the claim, and we build a weekly check into your launch so pages are updated when a program changes. Eligibility for any specific homeowner is always confirmed by the administrator.
Start-ups versus established companies
The questions differ depending on where you start. Established companies usually ask about cannibalisation, crew time and how to tell existing customers. Start-ups ask how to be credible with no reviews and how much to spend before the first job. Both are covered in the launch plan, but the plan for a start-up leans harder on a narrow service area, a small number of well-documented first installs, and patience with paid ads.
Where our job ends
We draw the line clearly. We plan, package and market; your licensed team installs and services. We map training but don't provide it. We write program wording but don't confirm eligibility, which belongs to the administrator. We name regulators and link to them, but we don't give compliance advice. Knowing exactly where our job ends makes it easier to trust what we do inside it.
Still have a question?
Call, text or email and you'll get a direct answer from a senior strategist. It helps to mention your province, your current trade mix and roughly how many past customers you have. The contact page explains what happens after you get in touch, and the services overview shows which service fits each stage of a launch.