Each service on this page answers one question an owner faces when adding heat pumps. Choose by stage, not by appetite. A company that buys launch marketing before the offer and the crew are ready usually pays twice: once for the leads, and again to win back the customers it disappointed.
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Heat-pump launch plan
A written, costed plan for adding heat pumps: market check, crew readiness, break-even and a 120-day calendar.
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Heat-pump offer design
Packages, price structure and quote presentation that make your new line easy to buy and easy to sell.
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Training and certification roadmap
A clear map of the provincial certification bodies and manufacturer programs your crew needs to look into, with timing.
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Launch marketing
Website pages, Google Business Profile, ads and a launch announcement that tell your market you now do heat pumps.
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Existing-customer conversion
Turn your furnace, AC and boiler customer list into your first heat-pump jobs, with consent-safe outreach.
How to choose: start from the question you can't answer yet
The quickest way to pick is to find the first question below that you cannot answer with confidence.
| If you can't yet answer... | Start with |
|---|---|
| "Will heat pumps make money for us, and when?" | Launch plan |
| "What exactly are we selling, and at what price structure?" | Offer design |
| "Who on the crew needs which training, and from whom?" | Training and certification roadmap |
| "How will people find out we do heat pumps now?" | Launch marketing |
| "How do we turn our existing customers into first jobs?" | Existing-customer conversion |
If you can answer all five, you probably don't need a launch partner. You need ongoing lead generation, and our sister site HeatPump.Marketing covers that stage in depth.
Heat-pump launch plan
The launch plan is a written, costed document that decides whether and how to add heat pumps. It covers your local market, the customer you will target first, crew readiness, supplier choices to investigate, break-even timing and a 120-day calendar. It is the right first step for any owner who is still at "we should probably do heat pumps". It usually takes three to four weeks, and it ends with a clear go, wait or no-go recommendation. Read the full launch plan page.
Heat-pump offer design
Offer design turns "we do heat pumps now" into packages a homeowner can compare. That means a small set of options, a price structure that protects margin on complex homes, a quote layout that explains operating costs and comfort honestly, and a service plan to keep the customer after install day. It suits companies that already have trained technicians but quote heat pumps the way they quote furnaces. See what offer design includes.
Training and certification roadmap
This service is a map, not a course. We identify which provincial apprenticeship and certification body governs your crew, where the Red Seal standard applies, which safety regulator licenses the related gas or electrical work, and which manufacturer training to ask your distributors about. The result is a schedule that tells you when the crew will be ready to sell, so the marketing doesn't run ahead of the people. How the training roadmap works.
Launch marketing
Launch marketing tells your market you now install heat pumps. It covers dedicated service pages, Google Business Profile changes, a first round of paid search, review requests from early installs, and clear, defensible claims about efficiency and rebates. It suits owners whose crew and offer are ready, or will be within a few weeks. Look at the launch marketing plan.
Existing-customer conversion
Your existing furnace, AC and boiler customers are the cheapest heat-pump leads you will ever get, because they already trust you. This service segments that list, writes the outreach, respects Canada's anti-spam rules, and trains your office to handle replies. It works for any established company with a few hundred past customers or more. See how existing-customer conversion works.
What every service has in common
All five are delivered by senior people and documented in writing, so you own the plan even if you stop working with us. All five are marketing and business consulting. None of them involves installing, sizing or servicing equipment, which stays with your licensed team. To see what this costs, go to pricing; to see the evidence behind our methods, see results; and to ask which service fits, call, text or email.
Frequently asked questions
Do I need all five services?
Rarely. Most owners need two or three, depending on where the gaps are. A furnace company with a big customer list might only need offer design and existing-customer conversion, while a start-up usually needs the launch plan and launch marketing.
Which service should come first?
If you have not yet worked out whether heat pumps will make money for your company, start with the launch plan. Everything else depends on the numbers and the target customer it settles.
Are these services included in the monthly plans?
Launch marketing and existing-customer outreach sit naturally inside the Starter, Growth and Elite plans. Planning, offer design and the training roadmap are business consulting work that we scope with you at the start.
Will you work alongside my current marketing company?
Yes, if the roles are clear. We have done planning and offer work for owners who keep their existing web or ads provider, and we hand over everything in writing so nobody duplicates effort.